Rabbi Ruvi New grew up in Melbourne, Australia and is a shliach today in Boca Raton, Florida.

In this conversation, we discuss the changing dynamics of Lubavitch identity in the decade between his and his oldest's brother, Moshe New, cross Pacific journeys to 770.

We also discuss how over those years there seemed to be a tipping point of an "arum," or atmosphere, that brought more and more of Lubavitch into a powerful core, and where that leaves us today.